Sustainability
Sales & Communication
Guiding people to the right gloves
Hestra’s gloves are available in over 40 countries worldwide, sold by a network of selected retailers, own concept stores and online sales. Our sales strategy is based on personal relationships, continuity and transparent communication.
A SALES ORGANISATION BUILT ON PERSONAL RELATIONSHIPS
When it comes to retailers and distributors, the key to a sustainable sales organisation is to maintain long-term relationships based on trust, reliability and personal contact. We work with our own representatives in Sweden, Norway, Denmark, Germany and the USA, as well as appointed local agents in all relevant countries. Face-to-face meetings at trade fairs, in our showrooms or during personal visits are important for understanding the local market and the stores’ customers.
LARGE NUMBER OF CARRY-OVERS AND STABLE PRICES
Eight out of ten models in Hestra’s range is carried over to the next season and no more than 2-3 new colours are introduced each year. At the same time, we avoid taking part in initiatives that promote excess-consumption. For example, Hestra does not participate in discount-driven sales events like Black Friday. Instead, we aim to guide our customers to gloves that they really need – or convince them to buy replaceable liners to extend the life of the gloves. This gives retailers a high degree of stability and continuity, making it sensible to stock a glove for next season rather than sell it at a lower price just to replace it with a new model a few months later.
Army Leather Heli Ski 5-finger.
Direct contact in the shops also helps us to understand customers’ needs and et direct feedback on our products.
Hestra concept stores
OWN STORES TO OFFER KNOWLEDGE AND PERSONAL SERVICES
Hestra operates its own concept stores in Stockholm (Sweden), Oslo (Norway), Gothenburg (Sweden) and Copenhagen (Denmark). These give us the opportunity to showcase our wide range, but also to interact with our customers face to face. This is where we offer glove expertise: helping customers make the right choice, giving care and other advice, or finding the right replaceable liners. We deal with damaged gloves, carry out minor repairs on site (where possible) or send them to one of our repair centres. Direct contact in the shops also helps us to understand customers’ needs and et direct feedback on our products.
ONLINE SALES: TRANSPARENCY AND GUIDANCE
With our e-commerce platform, we aim to provide guidance and clear information for each product, including facts about the materials and the factory where it is made, care instructions and clarification on which replacement liners are suitable for which products. This transparency helps our customers to make the right choices, reducing the number of returns and extending the life of their gloves. The principle of not promoting excess-consumption also applies to our own stores and Hestra’s e-business.
Hestra concept store Gothenburg, Sweden.